New BiggerPockets Article: The Essential Importance of Cash Reserves

My newest article for BiggerPockets is up. It covers how important keeping strong cash reserves is for a business (and individual for that matter). Yes, it's not easy, especially at first. But building strong cash reserves is essential to survive downturns and even prosper from them.

You can compare savings account products to see which one best suits your needs for both your business and yourself.   

Instead Americans are swimming in debt; both individuals and businesses. Some of this comes from the "growth for the sake of growth" philosophy which I take on with, what I must say, is some of my better literary work,

The obsession with growth is also something that needs to be mitigated. Growth for the sake of growth is a terrible way to run a business. Indeed, growth at any cost is the philosophy of a malignant tumor. And cancers tend to kill their host.
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On the other hand, to extend this morbid metaphor further than it deserves, steady and strategic growth bolstered by growing and maintaining solid cash reserves is like a healthy child growing into adulthood. It’s the way businesses should be built—on top of a strong foundation instead of beneath a mountain of debt.

Check it out!