New BiggerPockets Article: Your Reputation is Everything

My latest article on BiggerPockets is up and it's about something we all need to take note of: Our reputation is everything, guard it with your life. I expand on this lesson as one of The 48 Laws of Power by Robert Greene. As he puts it,

• “Reputation is the cornerstone of power. Through reputation alone you can intimidate and win; once it slips, however, you are vulnerable, and will be attacked on all sides. Make your reputation unassailable. Always be alert to potential attacks and thwart them before they happen. Meanwhile, learn to destroy your enemies by opening holes in their own reputations. Then stand aside and let the public opinion hang them” (Greene IX).

OK, Robert Greene approaches these issues as a psychopath might. Even still, it's a critical lesson for all of us non-psychopaths as well. Guard your reputation with your life. Don't take the shortcut for the quick buck. In the long run, it just isn't worth it.

​Check out the article here.