New Post on Data Driven Investor: How The Empathic Design Method of Decision Making Works

My new post (well sort of) for the Data Driven Investor (which was also published on this site) is up. It discusses the Empathic Design Method of decision making, which boils down into five steps:

1. Observation
2. Capturing data
3. Reflection and analysis
4. Brainstorming for solutions
5. Developing prototypes of possible solutions

The method has some key advantages over other decision-making processes because it involves observing what potential customers actually do, not just asking what they want. Often people don't know what they want or have a hard time articulating it. So asking doesn't help that much.

The article goes into much more detail on the process so check it out if you're interested in that sort of thing.