This Week in Corporate Wokeness: Shave off that Toxic Masculinity with Gillette!

So Gillette decided the best way to sell razors to men was to tell us all how terrible we are:

Ahh yes, that "toxic masculinity" (a useless term dreamt up in fraudulent university departments). Just shave it off with Gillette! It's the best a manlet can get!

Corporate wokeness has gotten so tedious and tiring it's almost just window dressing at this point. Remember when the Left freaked out over Tim Tebow's sappy pro-life commercial (that said nothing about abortion) during the Super Bowl? Ahh yes, what's good for me is bad for thee.

Anyways, Gillette's customers seem to be less than impressed:

Gillette's marketing strategy appears to be to dethrone the last Youtube Rewind video for the most hated of all time. Obviously the best way to market to men is to create an ad that appeals to man-hating, blue-haired feminists... or something.

Kind of reminds me a of Nike's Colin Kaepernik ad:

"Believe in something. Even if it means sacrificing everything." 

A philosophy, of course, that's held by just about every terrorist:

I know, I know. Too soon.

(And no, I'm not comparing Kaepernik to a terrorist, just mocking the ad campaign.)

Hey, remember the good old days when companies just sold products? Here's a Gillette ad from 1989:

That's more like it! Men doing awesome shit and kissing pretty girls and everyone being happy. Ahh nostalgia. Kinda makes we want to shave.

​And what do the customers think?

Hopefully Gillette will suffer a similar backlash as ESPN, the Ghostbusters remake, Battlefield 5, Marvel Comics (not the movies), Dick's Sporting Goods and The Red Hen. 

Get woke, go broke.

As far as I'm concerned, well, Dollar Shave Club is starting to sound more appealing...