New Post on Data Driven Investor: Neuro Marketing and the Future of Advertising

I have just published my first piece with The Data Driven Investor on the brave new world of neuro marketing. I had previously syndicated a few articles with them on Medium, but this is the first piece directly published on their website. As I note,

The world today is far more technologically and scientifically advanced than at any time in the past. Therefore, it shouldn’t be surprising that marketing techniques are also becoming more and more advanced.
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And how exactly have they become more "technologically and scientifically advanced?" Well... 

Researchers can also use electroencephalography (better known as an EEG), which is a much cheaper alternative. The fMRI usually costs $1000 per machine hour. However, the EEG has some drawbacks, most notably, it “does not grant access to deep parts of the brain where the ‘pleasure center’ is located.”
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Regardless of the specific technique though, neuro marketing research has some major advantages over the more traditional methods of evaluating how customers perceive a product. ​

Basically, they read your mind to figure out how you react to various products and advertising. Pretty cool (or perhaps terrifying) stuff.

Check it out!