New BiggerPockets Article: How to Master the Elevator Pitch and the Nutshell Resume
My new article at BiggerPockets is up on how to make a low-pressure sales pitch when introducing yourself to someone new, someone who could be a potential client, colleague or investor.
First, I describe the "elevator pitch" which real estate investor Dave Lindahl notes needs three things,
Next, I discuss the "nutshell resume" which Leil Lowndes notes in her book How to Talk to Anyone is to "let a different true story roll off your tongue for each listener."
So for example,
“Don’t say ‘[real]estate agent.’ Say ‘I help people moving into our area find the right home.’"
This way of communicating can be extremely effective. You just never know who may be important to you when you meet them. This technique lets the person know you may be of importance to them and can act as a springboard to a more useful conversation.
I go into much more detail in the article. Check it out!
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